BEGIN:VCALENDAR
VERSION:2.0
METHOD:PUBLISH
CALSCALE:GREGORIAN
PRODID:-//WordPress - MECv7.34.2//EN
X-ORIGINAL-URL:https://mycommunityloanfund.org/
X-WR-CALNAME:Community Loan Fund of the Capital Region
X-WR-CALDESC:A community development financial institution
X-WR-TIMEZONE:America/New_York
BEGIN:VTIMEZONE
TZID:America/New_York
X-LIC-LOCATION:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20260308T030000
RRULE:FREQ=YEARLY;BYMONTH=03;BYDAY=2SU
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20261101T010000
RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=1SU
END:STANDARD
END:VTIMEZONE
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-PUBLISHED-TTL:PT1H
X-MS-OLK-FORCEINSPECTOROPEN:TRUE
BEGIN:VEVENT
CLASS:PUBLIC
UID:MEC-b430bedaf544d495473ae9767afc7111@mycommunityloanfund.org
DTSTART;TZID=America/New_York:20260909T170000
DTEND;TZID=America/New_York:20260909T190000
DTSTAMP:20260806T190159Z
CREATED:20260806
LAST-MODIFIED:20260806
PRIORITY:5
SEQUENCE:2
TRANSP:OPAQUE
SUMMARY:Locked In on LinkedIn!
DESCRIPTION:Position Your Profile. Activate Your Presence. Attract More Business.\nJoin this Two-Hour Interactive Skill-Building Workshop with Miranda VonFricken. No advanced LinkedIn experience is required. Participants should bring a laptop or mobile device and have access to their LinkedIn account so they can make updates during the workshop.\nLong gone are the days of LinkedIn being a place to post a résumé or search for a job. For entrepreneurs and business owners, it’s a powerful credibility-building, relationship-building and client-attraction tool. \nHowever, many business owners have incomplete profiles, struggle to explain what they do, and are unsure how to use LinkedIn without feeling awkward or performative. \nIn this interactive two-hour workshop, participants will learn how to position themselves as credible, go-to experts in their industries and create a LinkedIn presence that does the heavy lifting while they work the day to day business. The session combines instruction, real-world examples, guided exercises, profile development and practical implementation. Participants will be encouraged to work directly on their profiles throughout the workshop, allowing them to leave with tangible progress rather than another list of things to do later. \nThe workshop will be divided into two practical sections:\nPart One: Position Your Profile\nParticipants will learn how to strengthen the most important sections of their LinkedIn profiles so potential customers, partners and referral sources can quickly understand who they are, what they do and why they should be trusted. You’ll learn how to write your profile in a way that attracts clients and positions you as the one to hire!\nPart Two: Activate Your Presence\nParticipants will learn how to use their personal profiles to build visibility, establish relationships and create business opportunities without relying on cold or overly sales-focused outreach. Tap into your authentic personal brand to connect and collaborate with over 1 billion members on the platform. This is all about strategy!\nKey Takeaways\nBy the end of the workshop, participants will be able to:\n• Position themselves as credible experts within their industries.\n• Communicate clearly who they serve, what they offer and the value they provide.\n• Create a stronger LinkedIn headline that differentiates them from competitors.\n• Improve the top section of their profile, including their photo, banner, and headline. \n• Understand the role of a personal LinkedIn profile versus a LinkedIn company page.\n• Determine where to focus their time based on their business goals.\n• Use their profile to build trust and support the sales process.\nParticipants will leave the workshop with:\n• A clearer professional and business positioning statement.\n• A newly drafted or improved LinkedIn headline.\n• Specific recommendations for strengthening the top section of their LinkedIn profile.\n• A better understanding of how to present their expertise, services and credibility.\n• Clarity about whether they need a personal profile, company page or both.\n• A practical strategy for using LinkedIn to attract clients and business opportunities.\n• Simple actions they can take immediately to increase visibility and engagement.\n• A LinkedIn profile that is better equipped to do the heavy lifting for their business, even when they are not active on the platform.\nThis workshop is ideal for:\n• Entrepreneurs and small-business owners\n• Consultants, coaches and service providers\n• Freelancers and independent professionals\n• Founders and emerging business leaders\n• Professionals building a business alongside their career\n• Business owners who receive referrals but need a stronger online presence\n• Entrepreneurs who want to attract clients, partnerships, speaking opportunities or community connections\n• Anyone who has a LinkedIn profile but is unsure how to use it strategically\nPresenter Bio: Miranda VonFricken\nFounder of Own Your Awesome™, Miranda VonFricken is a global keynote speaker, LinkedIn strategist, and personal branding evangelist who helps leaders at every level turn LinkedIn into a platform for trust, visibility, and opportunity, from stronger relationships and referrals to greater influence and revenue.\nKnown for her bold energy and faith-driven leadership, Miranda brings a practical, high-impact approach that helps leaders show up online with confidence, credibility, and consistency – without spending hours on social media. Miranda’s signature blend of personal branding, visibility strategy, and human performance principles makes her a go-to partner for organizations and entrepreneurs who are ready to strengthen their brand and elevate their results online and off. \nMiranda holds a Master’s in Motivation, studied the Science of Happiness at Yale, and is a certified life & business coach. She is a 2x best-selling author, an International Women’s Day Featured Speaker and was named Woman of Empowerment by the YWCA. When she’s not on stage or coaching, she’s cheering from the sidelines as a proud sports mom of two, thriving as a wife, and leading a high-vibe community committed to owning their awesome in life and business.\n💻 www.MirandaVonFricken.com ( http://www.mirandavonfricken.com )\n🔗 Connect on LinkedIn ( https://www.linkedin.com/in/mirandavonfricken/ )—where your brand becomes unforgettable.\n
URL:https://mycommunityloanfund.org/events/locked-in-on-linkedin/
ORGANIZER;CN=Community Loan Fund of the Capital Region:MAILTO:info@mycommunityloanfund.org
CATEGORIES:Event,Marketing,Workshop
LOCATION:19 British American Blvd. Latham NY, 12110
ATTACH;FMTTYPE=image/png:https://mycommunityloanfund.org/wp-content/uploads/2026/08/Locked-in-on-LinkedIn.png
END:VEVENT
END:VCALENDAR