Goal setting is NOT a simple process and lots of entrepreneurs focus more on driving sales rather than planning for strategic growth. Lets change that narrative and get a step ahead by planning your business goals for 2026 NOW! This workshop will give a detailed overview of how to utilize SMART Goals as a tool to plan, implement and assess new strategies for your business. Join Destiny Watkins, Director of Training and Technical Assistance as she highlights the importance of strategic goals, using the SMART method and why goal setting and/or goal pivoting is an integral part of running a small business.

Presented by Destiny Watkins, Community Loan Fund of the Capital Region

Destiny Watkins is the Director of Training and Technical Assistance. She began her career at the Loan Fund as an intern from the College of Saint Rose. Upon the completion of her internship, Watkins was hired to serve as the Training and Technical Assistance Associate. After two years of designing and leading workshops, she was promoted to Community Development Lending Officer. During her time on the Lending Team, Watkins helped dozens of small businesses successfully get financing. She also coordinates the Emerging Investors Network program. In 2022, Watkins was hired to lead the Training and Technical Assistance Program.