From Troy to Saratoga, the local food scene is more competitive than ever. Social media is where Capital Region diners discover their next favorite meal, check menus, and share their experiences.

In this one-hour session, you’ll learn how to create an effective social media strategy that drives foot traffic, fills tables, and turns “likes” into reservations. Plus, we’ll discuss how to use AI tools to speed up your content creation and menu copywriting.

Key Takeaways:

• Savor the Scroll: Learn how to hook local diners with high-impact visuals—just like the 45% of shoppers who turn to social media for food and dining inspiration.
• Five-Star Connections: Understand why customers are 20% more likely to visit and support a food brand they can communicate with directly on social media.
• The 15-Minute “Kitchen Hack”: Master the essentials of social media success even with a busy schedule, including a simplified 15-minute daily plan designed for the fast-paced food industry.
• Claim Your Table: Secure your brand name across all channels, identify which platform (Instagram, TikTok, or Facebook) best reaches your target customers, and tailor your voice to the local community.
• From Feed to Fork: Use social media to build brand name awareness, provide top-notch customer service, and inspire your audience to stop in for a bite or order online.

Whether you’re a brand-new bistro, a local food truck, or a long-standing Capital Region staple, this session provides the insights and AI tips you need to make your social media strategy as crave-able as your menu.

Presented by: Erik Bunaes, Endorphin® Digital Marketing, Constant Contact Local Expert and Adjunct Professor of Marketing.

Bio: Erik Bunaes is a Professional Speaker/Trainer for Constant Contact and President of Endorphin® Digital Marketing. Endorphin Digital® Marketing is a company specializing in web design, lead generation, search engine optimization and digital advertising. Erik started Endorphin® Digital in 2005 and has taught 300+ digital marketing classes. Learn more at www.endorphindigital.com, and on LinkedIn at www.linkedin.com/in/erikbunaes.