Marketing and PR Webinar for Small Business
The Coronavirus pandemic has had a significant impact on many aspects of our lives. As the Capital Region prepares to resume and recover — where do we go from here? This 45-minute free webinar will share the results of Overit’s Capital Region Consumer Confidence Survey, a study of more than 300 local consumers and stakeholders, to reveal:
- Consumer outlook for the rest of 2020
- Changes in lifestyle, career path, and consumer behavior
- The purchases they will make (and what they’ll put off)
- What it will take to get consumers re-engaged with your business or venue
- Actionable steps on what to do next to position yourself for success
The Capital Region is re-opening. Arm yourself with the research you need to know to meet the needs of the new consumer. Whether you’re a sole proprietor or have a marketing team of ten, this presentation will be relevant to you. We’ll have an additional 15 minutes for questions at the end of the presentation.
About the Presenter
Paul Fahey is a thirty year veteran of the Capital Region’s marketing industry. Currently COO of Overit Media, he formerly held roles as the Marketing Director for the Proctors/CapRep/UPH Collaborative, COO of Zone 5 and leadership roles at other regional ad agencies. He was also the CEO for the Children’s Museum of Science and Technology, leading the organization through a merger with SUNY Polytechnic Institute; a deal that included a $5 million gift in support of the museum’s mission.
He launched start-ups, traveled the world with Fortune 500 companies and supported nonprofits that help the less fortunate. While this is his first global pandemic, Paul has helped guide clients through several economic downturns, the dot-com and housing bubbles, 9/11, infectious outbreaks, scandals and other misadventures. Paul also serves on the boards of Albany Pro Musica, Troy Savings Bank Music Hall and Empire State Aerosciences Museum. He holds a Bachelor of Science in Visual Arts from the State University of New York at New Paltz.